A New Chapter in Our Tree-Planting Journey 

We’re proud to share an exciting evolution in our Buy One, Plant One initiative. After years of meaningful collaboration with Plant-It 2020, who helped lay the foundation for our reforestation efforts, we are now continuing our mission in partnership with veritree, a technology-driven platform powering global restoration with verified impact.

With veritree’s advanced monitoring tools and three-step verification process, we’re bringing new levels of transparency and traceability to our sustainability efforts. Every planting session is tracked, verified, and monitored for accurate survivability rates.

To date, we’ve planted over 1.2 million trees. Now, through our partnership with veritree, we’re expanding our impact across agroforestry projects in Haiti and Senegal, and mangrove restoration efforts in Brazil and Kenya. These are regions deeply affected by deforestation, climate change, and biodiversity loss.

For each retail-sized product sold, a verified tree is planted. With the support of local planting partners and on-the-ground experts, we ensure the right trees are planted in the right place. We also ensure they stay in the ground to strengthen communities by improving food security and long-term economic opportunities, restoring ecosystems damaged by deforestation and monocropping, and contributing to global climate solutions.

This next chapter reflects our continued commitment to meaningful, measurable impact for people and the planet.

Thank you for being part of the journey.
Together, we’re helping a better world emerge.